A recent trend on social media has been intsagram pages dedicated to outfit planning creating these broken down outfits with tops, bottoms, shoes and accessories nd add ons from hats to the type of hair and little details on nail sets to be worn to match.
EXAMPLES:
I will be reflecting the zeitgeist by adding this into my website.
Outfit planners are a current trend on instagram on stylists' instagram pages dedicated with styling, as they are targeted to young women the items of the main outfit tends to be affordable pieces from companies like PLT Bohoo SHEIN, fashion ova etc for the general public whilst encorporating some luxury items like designer jewellery, bags or jackets.
Other pages, who target more upscale women who can afford things like Palm angels tops and Alexandra McQueen jeans, have outfits that are designer from head to toe like this:
I will make an outfit plan for an outfit made by Poise's outfit generator, linking to my 30 second styling video
In the video I will make an intertextual reference to clueless' outfit generator in the thumbnail
This outfit plan will be sponsored by Pretty little Thing a current popular brand amongst my target audience. My target audience of 16-25 year old aspirational audience. I've chosen PLT because they're trendy and meet the needs of my audience as PLT's target market aligns with my target audience
This is the information I've gathered from an article called "Pretty Little Thing - A critical evaluation of digital marketing:
Pretty Little Thing is a women's retailer that has the target market of young female women aged between 18 and 28. They offer clothing that is on-trend, yet affordable, and often have celebrity endorsements from the likes of the Kardashians and supermodels, such as Hailey Baldwin.
Fashion network.com states in an article:
PLT is targeted to young women aged 16 to 24, and has a catalogue of 20,000 items, from apparel to footwear and accessories. The products are directly inspired by catwalk shows, and by the wardrobes of international celebrities and influencers. The latter have become the label’s main brand ambassadors, with no fewer than 8,000 collaborations featured in 2019, generating 9.5 billion social media hits. PLT’s fashion is colourful and flamboyant, and the label’s chief concern is to make the products extremely affordable for its customers.
as shown above I have written the company name myself in photoshop resembling the logo recognisable to my target audience
I've abbreviated the name to PLT which means Pretty little thing and due to my audience's cultural competence they will be able to decode this meaning.
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