Website development & analysis

I changed the masthead and tagline font to my print masthead's font for a sense of identity and to establish a house style fulfilling my statement of intent

 

I changed the tagline from all caps like my print cover as I thought it looked better written like this. I also added m first cover star to my homepage which my audience would be interested in reading about online.

 

Articles here.

I added a section introducing the creative team behind the magazine to interact with the audience with a sense of intimacy. This also meets the brief as numerous social groups are represented: Black woman, White woman, Asian woman and a Black woman. I've also used the Masthead's font for the title and the staff's names.

 

 I added an image of a collage of outfits with a call to action telling the audience to send in their Wireless festival outfits for a chance to feature in the "Drip of the week" post. This links to the Contents page's editors letter telling people to post their pictures with the poise hashtag to feature in the post. This demonstrates cross media convergence.

 

This fulfils my statement of intent of a call to action for the audience to create their own content.

I added my editors letter onto the About section on my menu to introduce my brand.

I added 4 sections to my menu bar to separate the different supplements of my magazine being a lifestyle magazine fulfilling.

My menu bar fulfils my statement of intent as stated below in the media language section:

I changed the sign up sentence to:

This informal address uses the slang term "tea" which fulfils my statement of intent stating;

Articles:

The articles on my homepagereflect the different supplements of my magazine with articles on 

SKINCARE:

NHS website

I've added an article on skincare products for Acne which resonates with the target audience as teens and young adults who most likely struggle with acne according to the NHS's research

POLITICS:

News article:

I've added an article appealing to my target audience who would be conscious of major political events like Macron's hijab ban due to viral news on apps like twitter and Snapchat.

FASHION:

Fashion Article:

This brand is very popular amongst the target demographic, and grew in popularity rapidly from 2020 to date, from the district streetwear style to the way the clothes are bought through drops and the password is posted on twitter or emailed to loyal buyers and sells out in seconds. There has been a huge buzz around this brand as they're different especially concerning their marketing.

This article on the brand owner and entrepreneur's journey to where he is appeals to the aspirer audience and matches my magazine's tagline: "Inspiring the youth with the latest and the best"

HEALTH

BCN website

There has been an increase in Breast cancer diagnosis's amongst young women so this article interests my target audience. There has also been an increase subsiquesntly of depictions of symptoms to educate women including young women who are often not as conscious of breast cancer until they get older.

I added a welcome section describing the supplements of the magazine and a call to action saying "Check out our latest editions" to create cross media convergence.