Photoshoot 10

 

Model: Tom Sambou

Wardrobe:Skeleton hoodie, cortex cargos, black and red Jordan 4s

Hair: Songed Taper fade

Model: 2

Adedoyin Nwanguma

Wardrobe: Snapback, Grey hoodie, grey jeans, converses

hair: black durag

Photoshoot 9

 Model: Dolita Shaw

Makeup: Soap brows light makeup

Wardrobe: Black stickered bomber jacket, crop top and blue denim shorts

editors letter

Draft 1:

Welcome to Poise! I'm ecstatic to introduce Poise as a brand and the first ever edition with many more to come. Here at Poise we offer exclusive articles and spill the tea on your favourite topics like Fashion, Beauty, Politics, Culture, Food and many more. I'm excited to share stories from your favourite celebrities and role models to help motivate you even more as a driven generation of limitless aspirers. This month's cover star is the one and only Charlotte Colley. A well known award winning actress aswell as Forbes' youngest self-made billionaire to really set the tone of this magazine's brand and what we stand for. I'm so excited to share with you her amazing inspiring story on her rise to fame Join the Poise family today by subscribing to our online magazine with weekly updates on the latest news you need to know. In honour of Pride month, as proud allies of the LGBTQ+ community we invite you to show us your pride looks this month with the hashtag #PoisePride on Instagram, Facebook, Twitter or TikTok. I look forward to hearing from you all and I hope you enjoy the first of many issues to come.

 

This is an age like no other with opportunities all around to succeed in what you have a burning passion for whether beauty fashion acting or any other less "traditional" career choices. Here at Poise we promote confidence in your own sauce that you really go for what you want and anythings possible. Join the Poise family today by subscribing to our online magazine with weekly updates on the latest news you need to know. In honour of Pride month, as proud allies of the LGBTQ+ community we invite you to show us your pride looks this month with the hashtag #PoisePride on Instagram, Facebook, Twitter or TikTok. Whether it's makeup, fashion looks or sharing your story we'd love to here from our Poise family. I look forward to hearing from you all and I hope you enjoy issue 1.

Draft 2:

Welcome to Poise! I'm ecstatic to introduce Poise as a brand and the first ever edition with many more to come. Here at Poise we offer exclusive articles and spill the tea on your favourite topics like Fashion, Beauty, Politics, Culture, Food and many more. I'm excited to share stories from your favourite celebrities and role models to help motivate you even more as a driven generation of limitless aspirers. This month's cover star is the one and only Charlotte Colley. A well known award winning actress aswell as Forbes' youngest self-made billionaire to really set the tone of this magazine's brand and what we stand for. Being known as a fashion guru as well CC herself puts us onto her styling tips and tricks. I'm so excited to share with you her amazing story with really resonates with me being from being your ordinary teenage girl to one of the most successful woman in a matter of 3 years.  

This is an age like no other with opportunities all around to succeed in what you have a burning passion for whether beauty fashion acting or any other less "traditional" career choices. Here at Poise we promote confidence in your own sauce that you really go for what you want and anythings possible. Join the Poise family today by subscribing to our online magazine with weekly updates on the latest news you need to know. In honour of Pride month, as proud allies of the LGBTQ+ community we invite you to show us your pride looks this month with the hashtag #PoisePride on Instagram, Facebook, Twitter or TikTok. Whether it's makeup, fashion looks or sharing your story we'd love to here from our Poise family. I look forward to hearing from you all and I hope you enjoy issue 1.

Final draft:

Welcome to Poise! 

I'm ecstatic to introduce Poise as a brand and the first ever edition with many more to come. Here at Poise we offer exclusive articles and spill the tea on your favourite topics like Fashion, Beauty, Politics, Culture, Food and many more. I'm excited to share stories from your favourite celebrities and role models to help motivate you even more as a driven generation of limitless aspirers. This month's cover star is the one and only Charlotte Colley. A well known award winning actress aswell as Forbes' youngest self-made billionaire to really set the tone of this magazine's brand and what we stand for. I'm so excited to share with you her amazing inspiring story on her rise to fame Join the Poise family today by subscribing to our online magazine with weekly updates on the latest news you need to know. In honour of Pride month, as proud allies of the LGBTQ+ community we invite you to show us your pride looks this month with the hashtag #PoisePride on Instagram, Facebook, Twitter or TikTok. I look forward to hearing from you all and I hope you enjoy the first of many issues to come.

second editors letter:

Welcome back,

I hope you've had a wonderful and productive months I'm so pleased to see you back again. Us here at Poise are absolutely overwhelmed by the positive feedback from our first edition and the new edition to the Poise family. This month we have a special feature story from the viral Dolita Shaw the youngest GB Olympian and my dearest friend, the hardest worker I know inspiring us to climb to the top no matter how hard it seems. We loved your #PoisePride pics beaming with confidence and style. We love hearing from you, this summer is jam-packed with festivals we'd love to see you post your festival fits with the hashtag #PoiseFestival on Instagram, Facebook, Twitter or TikTok. Dress to impress for your Wireless 'fit may just feature in our "Drip of the Week" post on our website. I look forward to hearing from you all and I hope you enjoy issue 2

photoshoot 8

 Model: Charlotte Colley

Look 2

Makeup: Light Makeup, nude lip

Wardrobe: Black turtle neck and brown mini skirt

feedback:

In some shots I wasn't too observant of what was in the shot, the end of the backdrop or ring light, light cables, so I had to direct the ring light holder to hold the ring light in one specific spot and angle ad it cleared my shots and kept the lighting consistent

Look 1

Makeup: Light Makeup, red lip

Wardrobe: Black turtle neck tweed checked coat, black trousers

Feedback:

I didn't have the camera on Sportsmode for this outfit and realised half way through so the effect was half of my pictures being stuck in between poses and not focussed so I changed the setting for the rest of the shoot and saw instant improvement

Look 3

Makeup: Light Makeup, red lip

Wardrobe: Black diamanté detail dress and black heels

photoshoot 7

Model: Rhiannon Egunjobi

Hair: low slick back pufff

Wardrobe: Black top, gold chain

Makeup: Natural rosy makeup

 

Cover mockup

 Another image I might use.

I will reshoot my cover photoshoot with this model with a different outfit with the Marilyn theme again.

Outfit Planners - Styling Culture Research

A recent trend on social media has been intsagram pages dedicated to outfit planning creating these broken down outfits with tops, bottoms, shoes and accessories nd add ons from hats to the type of hair and little details on nail sets to be worn to match.

 EXAMPLES: 

I will be reflecting the zeitgeist by adding this into my website.

Outfit planners are a current trend on instagram on stylists' instagram pages dedicated with styling, as they are targeted to young women the items of the main outfit tends to be affordable pieces from companies like PLT Bohoo SHEIN, fashion ova etc for the general public whilst encorporating some luxury items like designer jewellery, bags or jackets.

 Other pages, who target more upscale women who can afford things like Palm angels tops and Alexandra McQueen jeans, have outfits that are designer from head to toe like this: 

I will make an outfit plan for an outfit made by Poise's outfit generator, linking to my 30 second styling video

In the video I will make an intertextual reference to clueless' outfit generator in the thumbnail

This outfit plan will be sponsored by Pretty little Thing a current popular brand amongst my target audience. My target audience of 16-25 year old aspirational audience. I've chosen PLT because they're trendy and meet the needs of my audience as PLT's target market aligns with my target audience

This is the information I've gathered from an article called "Pretty Little Thing - A critical evaluation of digital marketing:

Pretty Little Thing is a women's retailer that has the target market of young female women aged between 18 and 28. They offer clothing that is on-trend, yet affordable, and often have celebrity endorsements from the likes of the Kardashians and supermodels, such as Hailey Baldwin.

Fashion network.com states in an article:

PLT is targeted to young women aged 16 to 24, and has a catalogue of 20,000 items, from apparel to footwear and accessories. The products are directly inspired by catwalk shows, and by the wardrobes of international celebrities and influencers. The latter have become the label’s main brand ambassadors, with no fewer than 8,000 collaborations featured in 2019, generating 9.5 billion social media hits. PLT’s fashion is colourful and flamboyant, and the label’s chief concern is to make the products extremely affordable for its customers.

 I plan to add pretty little thing's logo to my outfit plans and will achieve this by using the Coolvetica font which closely resembles this

as shown above I have written the company name myself in photoshop resembling the logo recognisable to my target audience

I've abbreviated the name to PLT which means Pretty little thing and due to my audience's cultural competence they will be able to decode this meaning.