TikTok Editing

For my 30 second visual audio I decided to make a tiktok as it's a great way to engage with my target audience 16-25 year old aspirational audiences as avid social media fans. 

Finished TikTok link: https://vm.tiktok.com/ZMF9jvRQP/

I recorded a outfit planning video to create a video with transitions by recording and stopping then recording again with a new piece of clothing on. 

I made the transitions by editing the clips cropping out all the extra recordings so they would transition smoothly. I also added clips from Wireless festival which matches the theme of the Poise Outfit Generator for Wireless Festival.

I added a song over the audio to add some character. The song I chose was Kilometre by Burna Boy a mainstream artist popular amongst the target audience.

I turned down the added audio so that I could record a VoiceOver on top that could be heard.

I recorded a VoiceOver posing as the stylist talking about the Outfit Generator described in my article as this fictional stylist is being creating the outfits in collaboration with Poise

In the article the outfits are sponsored by Pretty Little Thing, I've added captions for the clothing items including the PLT clothes. I've also added the prices because it attracts an aspirational audience as although they want to dress trendy and cool they'd be attracted to an affordable brand like PLT.

I selected a flattering cover to show up on the main page that invites the audience looking at the TikTok page to click on the video and watch it 

I added a caption on my TikTok with #PoiseFestival which which is a hashtag the audience is encouraged to use for TikTok.

 

Radio Show: Research and planning

I decided to record a radio show sponsored by my magazine brand which was about educating the listeners on their favourite artist's career and journey as musicians. This is desirable to the magazine's target audience as aspirers as it features a famous musician with a lot of status and an inspiring story - coming from a life of poverty which links to my strapline - Inspiring the youth with the latest and the best! I decided to do this to add cross-media convergence as the Radio station is sponsored by my magazine.

I chose Michael Jackson who's an iconic artist known as the "King of Pop" and popular amongst Gen Z decades later. My target audience are avid social media users including TikTok, and heaven can wait was a challenge in 2022, and the sound went viral which is why I decided heaven can wait should be featured in my radio show. Due to this viral trend I chose Michael Jackson to be the subject of this Radio show.

Recording process:

This was my setup to record my radio show. I had a mic, a control desk and 4 screens connected the PC.

I wrote a script for my show with the speech paragraphs and songs to separate the speech.

I used Audacity the application to record my show.

I used Spotify on one of the screens to queue my music.

This was the desk I was working with to record my show with all these controls for transitioning.

I used the MC fader control to raise the mic's volume while recording over the music.

I used the PC control to raise the music's volume

 

I used the controls to fade in and out of the music in between the speech in my script.

I used the SPK control to raise and lower the playback volume to hear the music while my headphones weren't on and I used the HP control to adjust the volume in my headphones while I was talking.

Editing:

I saved my recording to audacity and unedited as an mp3 file

I edited my audio by selecting and deleting awkward silences and gaps in my speech by using the cut tool. Some parts of audio I didn't like the sound of like saying "Now playing", so I fixed it by copying and pasting a "now playing" that I prteffered from earlier in my show.

I saved my audacity file as a MP3 file and linked my Radio show recording file to the Listen Now icon on my website for cross media convergence.

I customised the boarder of my Listen now icon by manipulating the opacity and the colours to match the red in the picture next to my description and the "Sponsored by POISE" text.

Finished product: